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How Health Plans of North Carolina Captures 100% of Website Leads

A broken chatbot meant every website inquiry about plans went nowhere.

0 min
response time
100%
leads captured
Auto
consultation booking
Scott Ashcraft
Health Plans of North Carolina
Scott Ashcraft, CEO
Company

Health Plans of North Carolina helps residents find and enroll in the right health insurance plan.

Industry

Health insurance

Read time

4 min read

The Challenge

What Health Plans of North Carolina was up against

Website visitors inquiring about health plans were not being captured. Existing chatbot was broken, no leads were routed to agents.

The Approach

What InstantReply.ai built

InstantReply.ai built a Claude-powered AI chatbot that answers plan questions, qualifies visitors by coverage need and budget, and books consultations directly onto the calendar without the visitor ever leaving the page.

Answers plan questions instantly via a Claude-powered chatbot

Qualifies visitors by coverage need and budget

Confirms the appointment on the spot, with no follow-up call or email needed

The Results

What changed

Every website inquiry is captured, so zero leads fall through

Response time dropped from broken to instant

Visitors go from first question to a booked consultation without leaving the chat

Scott Ashcraft

InstantReply's team, including Sarmed, was fantastic to work with from start to finish. This was a fixed-price project, and they consistently anticipated what the project truly required rather than simply following instructions. Their attention to detail was excellent, and they were organized, communicative, responsive, and genuinely easy to work with throughout the entire process.

The final product exceeded our expectations: an AI-powered knowledge assistant that not only answers questions but also actively supports our sales process. They clearly understood the bigger picture and what we were trying to accomplish, not just the technical specifications.

I highly recommend Mohammad, Sarmed, and the team at InstantReply to anyone looking for skilled, dependable developers who take ownership of their work. We would absolutely hire them again.

Scott Ashcraft
CEO, Health Plans of North Carolina

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