The real estate answering service that reaches every buyer and seller first
Buyers call on your sign while you're in a showing. Sellers fill in a home value form at 10 p.m. InstantReply answers every call and text, qualifies the lead, books the showing or listing appointment, and calls new online leads back in under 60 seconds.
“We are a commercial real estate acquisition company, and our productivity has improved more than you can imagine.”
Steve P - RePrime Group · Verified review on Trustpilot
In real estate, the first agent to reply usually gets the client
You pay for leads from Zillow, Realtor.com, Facebook, and your own website. Most of those buyers and sellers reached out to more than one agent. Then the lead comes in while you're at a closing, in a showing, or driving between appointments.
By the time you call back an hour later, another agent has already booked them. You didn't lose on skill or service. You lost on speed.
The first reply wins. Our job is to make sure it's yours.
What a real estate answering service should actually do
A traditional answering service takes a message. By the time you get it, the lead has moved on. InstantReply is an AI receptionist for real estate agents and teams, and it works as three AI employees that handle the lead from the first hello to the booked appointment. You can start with one.
AI Receptionist: answers every call and text
Picks up sign calls, listing inquiries, and texts 24 hours a day. Qualifies buyers (area, budget, timeline, whether they're pre-approved) and sellers (address, timeline, reason for selling). Books showings and listing appointments straight into your calendar.
What it doesn't do: negotiate, give legal or lending advice, or make promises on your behalf.
AI Follow-Up System: reaches new online leads first
When a lead comes in from your website or a lead source, it calls them back in under 60 seconds and follows up by text if they don't pick up. It sends showing reminders 24 hours and 1 hour before, follows up on no-shows, and keeps checking in at 7, 14, and 30 days with leads who go quiet.
What it doesn't do: keep messaging anyone who says they're not interested.
AI Nurture and Close: works your long-term pipeline
Most buyers aren't ready this week. This employee checks in with the ones who are months away, reaches back out to old leads sitting in your CRM, and asks past clients for reviews and referrals at the right moment.
What it doesn't do: contact anyone who has opted out.
Hot leads go straight to you
A pre-approved buyer who wants to see a home this weekend. A seller ready to list next month. When the AI spots a lead like that, it alerts you right away with a short summary of the conversation, or transfers the call to you if you're available.
You stop spending your evenings calling back tire-kickers, and you spend your time on the people ready to move.
Works for solo agents and teams
Solo agent? Every lead gets answered even when you're with a client. Running a team? Leads can be routed to the right agent by area, price band, or round robin, so nothing sits unclaimed in a shared inbox.
Already have an ISA? The AI handles the first reply and the long follow-up, so your ISA spends their day on the conversations most likely to turn into appointments.
Fair housing and texting rules, handled
The AI gives every caller the same answers and the same level of service. It doesn't describe neighborhoods by who lives there or steer anyone toward or away from an area. We only text contacts who gave permission, honor opt-outs immediately, and register your business texting with carriers so messages get delivered.
Works with the tools you already use
New leads and booked appointments land in your CRM and calendar, so your process doesn't change.
Works with: GoHighLevel, Follow Up Boss, Sierra Interactive, HubSpot, kvCORE, and Zillow.
Live in 5 days
A short kickoff call to learn your market, listings, and how you qualify leads. We build the conversations, connect your number, CRM, and calendar, and run 20+ test calls and texts. You listen, approve, and it goes live. After that you get a weekly summary of leads answered, qualified, and booked.
What agents say
“We were losing warm leads because nobody could call back fast enough. Now every lead gets a reply within a minute, day or night, and discovery calls just show up on my calendar. It's the difference between chasing deals and having them come to us.”
“Julissa and I can't be on the phone and at a listing appointment at the same time. Maria answers every call, text and email now, day or night, and it's all logged in our CRM automatically. We're not losing leads to slow response times anymore.”
Real estate answering service questions
What does a real estate AI receptionist do?
It answers sign calls, listing inquiries, and texts 24/7, qualifies buyers and sellers, and books showings and listing appointments into your calendar. It covers what a real estate virtual receptionist does, plus the follow-up: new online leads get a call back in under 60 seconds.
Will leads know they’re talking to AI?
It can tell them, and some states require it. Most buyers and sellers care more about getting a fast, useful answer than about who replied first.
Does it work with Zillow and other lead sources?
New leads from your connected sources get a call within 60 seconds. We’ll confirm your exact sources on the demo.
Does it replace my ISA or assistant?
No. It handles the first reply, the after-hours calls, and the long follow-up, so your people spend their time on the hottest leads.
I’m a solo agent. Is this worth it for me?
If you get 20 or more leads a month and can’t reply to every one within minutes, yes. Solo agents usually lose the most leads, because there’s nobody else to pick up.
How long does setup take?
Usually 5 days from kickoff to live.
How much does it cost?
It depends on which AI employees you need and your lead volume. We give you an exact number on the demo.
Keep reading
Speed to Lead Automation: How to Respond to Every Lead in Under 60 Seconds
Speed to lead automation eliminates the human delay between a lead submitting their information and your first response. Here is the full stack, explained plainly.
Why Lead Response Time is the Only Metric That Matters in 2026
Lead response time is the single most critical factor in your conversion rates. The real numbers from the Harvard Business Review and Lead Response Management research, and how automated two-way responders close the gap.
Automatic Reply Message for Business: How to Set One Up That Actually Converts
An automatic reply message can make or break your lead response. Learn how to set up AI-powered auto replies for calls and SMS that qualify leads and book appointments automatically.
Be the first agent every lead hears from
See a new lead get called back in under 60 seconds, live.