When someone fills in your form, they're usually filling in two or three others. The first business to reply usually wins the job. InstantReply's AI Follow-Up System calls every new lead back in under 60 seconds, day or night, and keeps following up until they book.
The Santos Group, a residential real estate team, now answers every call, text and email instantly, day or night. Read the case study
“The AI SMS and AI Voice features are brilliant, handling conversations instantly and naturally while keeping leads engaged 24/7.”
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Speed to lead is the time between a new lead reaching out and your business making first contact. It's usually measured in minutes. The shorter it is, the more leads you reach and convert, because interest drops fast and most people contact more than one business at a time.
A lead you contact within 5 minutes is up to 100 times more likely to pick up than one you contact at 30 minutes, according to the MIT / InsideSales Lead Response Management study.
Here's what that looks like in real money. Say you get 100 leads a month, miss 40 of them, convert 3% of leads, and your average job is worth $1,000. Those 40 missed leads cost you about $1,200 a month. That's $14,400 a year, lost purely to slow replies.
The first reply wins. Most businesses aren't losing on price or quality. They're losing on speed.
From your website form, a Facebook lead ad, or a landing page.
The AI Follow-Up System phones the lead. If they don’t pick up, it sends a text straight away.
It answers their questions, asks the qualifying questions you care about, and books them into your calendar.
When a lead is ready to buy or asks for a person, your team gets alerted to take over.
If they go silent, it follows up again at 7, 14, and 30 days.
Every call, text, and booking is logged against the contact.
And when leads call you instead, the AI Receptionist answers every inbound call and text, 24/7, so nothing slips through in either direction.
Pick the reply you'd rather get as the customer. Then see which one the AI sent, and when each one arrived.
Example conversations written to show a typical exchange. Our AI replies to new leads in under 60 seconds.
Speed gets you the conversation. Follow-up gets you the booking. The same AI employee also handles:
Leads that went cold months ago are a different job. See how database reactivation works
Most speed to lead software gives you a tool and a login. Then someone on your team has to set it up, write the messages, connect the calendar, and keep it working.
We do all of that for you. We build it, write and test the conversations, connect your CRM and calendar, and keep tuning it every month. You don't log into anything new. You just see more booked appointments.
Already on GoHighLevel? See how we compare to GoHighLevel Voice AI
InstantReply works best for businesses getting 20 or more leads a month with a small team that's too busy to reply fast every time. Most of our clients are in real estate, insurance, HVAC, legal, dental, and medical practices.
Run an HVAC company? See our HVAC answering service In real estate? See our real estate answering service
Under 5 minutes is the standard most studies point to. We aim for under 60 seconds, because every minute you wait gives a competitor time to get there first.
It sends a text right away, then keeps following up by call and text on a schedule until they book or say no.
Yes. It replies in under 60 seconds at any hour, which is when most businesses are slowest.
It can tell them, and some states require it. We set it up to follow the rules where you operate.
It passes them to your team and alerts whoever you choose.
We build on GoHighLevel. If you already use it, we connect to your account. If you use a different CRM, ask us on the demo.
Usually 5 days.
Warm foreclosure leads were going cold before a human could call back.
Lead response time is the single most critical factor in your conversion rates. The real numbers from the Harvard Business Review and Lead Response Management research, and how automated two-way responders close the gap.
Speed to lead automation eliminates the human delay between a lead submitting their information and your first response. Here is the full stack, explained plainly.
See a lead get called back in under 60 seconds, live, on a short demo.