Insurance

Scale your book of business on autopilot

Instant quotes, policy qualification, and claims routing. AI that turns expensive insurance leads into bound policies.

The Problem

Insurance leads go cold fast. If you don't call a lead within 60 seconds of them filling out a form, your chances of closing drop by 80%.

The Solution

Our AI agents handle the 'chase' for you. They call, SMS, and qualify leads the moment they hit your CRM, ensuring you only talk to people ready for a quote.

What it does

Instant Call-Back

Fires a call to new leads within 5 seconds of form submission.

Quote Qualification

Asks the pre-underwriting questions needed to determine risk.

Multi-Channel Outreach

Combines Voice, SMS, and Email to maximize contact rates.

Renewal Reminders

Automatically reaches out to existing clients before policies expire.

Claims Routing

Directs urgent claims to the right department instantly.

CRM Integration

Pushes data directly into Salesforce, AMS360, or EZlynx.

How it works

01

Plugin Leads

Connect your lead vendors or website forms via Webhook or Zapier.

02

Set Rules

Define which policies you want to prioritize and your underwriting criteria.

03

Scale Bound

Spend your time closing finalized quotes instead of chasing 'not interested' leads.

Who this is for

Independent Insurance Agencies.

Captive agents looking for a competitive edge.

MGA and Carrier marketing teams.

Bought leads decay by the minute

Insurance leads are expensive and rarely exclusive. The same person who filled in your form filled in two or three others in the same sitting, and the agency that reaches them first is usually the one that writes the policy.

That makes response time the highest-leverage variable in the whole funnel, above script quality and above closing skill. Research from the Lead Response Management Study found that responding within five minutes rather than thirty makes an agency 21 times more likely to qualify the lead, and 100 times more likely to make contact at all.

The practical difficulty is that new leads arrive while your producers are on the phone with existing clients, at lunch, or gone for the day. The lead does not wait for a gap in the schedule.

What gets collected before a producer is involved

Different lines need different intake. Auto needs vehicles, drivers, and current carrier; home needs the property, its age and construction, and current coverage; health needs household size, coverage need, and budget; commercial needs the operation and its exposures.

The agent runs the intake for whichever lines you write, so the producer opens a record that is already populated rather than starting with a name and a phone number. Where a lead is not writable, that is established in the first conversation instead of the third.

Because text usually beats a call for first contact on a cold lead, most agencies run messaging first and voice behind it. A lead who will not answer an unknown number will often reply to a text within minutes.

What this does not do

It does not quote, bind, or give advice about coverage. It captures information, answers questions about your agency and the lines you write, and books the appointment where a licensed producer does the rest.

That boundary is deliberate. Anything touching a coverage recommendation is a licensed activity with real consequences for getting it wrong, and an automated system should not be anywhere near it.

Every conversation is reviewable in the analytics dashboard, and human handoff routes each one into Slack and email if you want a producer watching in real time. Message approval is available where you would rather nothing goes out without a person seeing it first.

Proofs

Health Plans of North Carolina
Health insurance
Problem
Visitors enquiring about health plans on the website were not being captured at all. The existing chatbot was broken and no leads were reaching agents.
Result
An AI agent now answers plan questions on the page, qualifies visitors by coverage need and budget, and books consultations inline through Cal.com without the visitor leaving the site.
InHouse Adjusting
Claims and adjusting
Problem
Enquiries arrive continuously and each one needs the same set of details captured before anyone can act on it.
Result
Intake happens in the first conversation rather than the third, with the details logged against the contact before a human picks it up.

Questions we get asked

Where is the line between the agent and a licensed producer?

The agent qualifies, captures intake, answers questions about your agency and the lines you write, and books the appointment. It does not quote, bind, compare coverage, or say anything a prospect could reasonably treat as advice about what they should buy, all of which are licensed activities. That boundary is configured explicitly rather than left to the model to observe, and every conversation is retained so you can check it held.

How is consent handled on bought leads?

Consent is captured before the agent contacts anyone and opt-outs are processed automatically. US outreach sits under the TCPA, and buying a lead is not the same as holding consent to text it, so the consent your vendor passes through is what the agent relies on. A2P 10DLC registration is included in the build. If you need written consent language specific to a carrier or state, it goes into the flow as written.

Can it quote policies?

No, and it should not. It qualifies, captures intake details, answers questions about your agency, and books the appointment. Quoting and binding stay with your licensed producers.

Does it work with the lead vendors we already buy from?

Yes. Any source that posts to your CRM or a webhook can trigger the agent, which is what makes sub-minute response possible on bought leads.

Which lines can it handle intake for?

Whichever ones you write. Auto, home, health, life and commercial each get their own intake path, configured during the build from the questions your producers already ask.

How is consent handled for texting leads?

Consent is captured before the agent messages anyone and opt-outs are processed automatically. A2P 10DLC registration is included in the build.

Be the first to call, every time

Stop burning leads. Let AI do the heavy lifting of lead engagement.