What The Santos Group was up against
Juan and Julissa run a two-agent producing real estate team across Broward and Miami-Dade County. Calls came in while they were at listing appointments, texts arrived at 10 PM, and conversations that did happen often never made it into the CRM, in a market where speed to lead decides who wins the listing.
What InstantReply.ai built
InstantReply.ai built "Maria," an AI front desk that answers every inbound call, text and email instantly, qualifies leads across the team's four lead types (seller, buyer, tenant, landlord) on their own criteria, books consultations straight onto the live calendar, and writes every conversation back to the team's CRM so nothing depends on someone remembering to log it.
Answers every inbound call, text and email instantly, day or night
Qualifies leads across four types (seller, buyer, tenant, landlord) on the team's own criteria
Books consultations straight onto the live calendar
Files non-lead contacts as tracked tasks instead of wasting a qualification
Writes every conversation back to the team's CRM automatically
What changed
No call, text or email goes unanswered, even outside office hours
Every conversation is logged automatically instead of depending on memory
Consultations are booked directly onto the real calendar during the conversation
“Julissa and I can't be on the phone and at a listing appointment at the same time. Maria answers every call, text and email now, day or night, and it's all logged in our CRM automatically. We're not losing leads to slow response times anymore.”
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