Back to Legal case studies
Legal

How Knight Law Group Turns Calls, Ads and DMs Into Signed Retainers

Calls, ad leads and Instagram DMs all needed fast, careful replies, then several follow-ups before a client signed.

4
AI agents on intake
24/7
calls and DMs answered
Auto
retainer follow-up
Knight Law Group
Knight Law Group
Company

Knight Law Group is a California lemon law firm based in Los Angeles.

Industry

Lemon law

Read time

4 min read

AI employees

Voice Rep, Social DM agents

Channels

Voice, DMs

Published

By

The InstantReply.ai team

See it work

A conversation like the ones it handles every day

Instagram DM
Instagram DM
Social DM agent
My new car has been in the shop four times for the same problem. Do I have a case?
I'm sorry, that's frustrating. It may qualify under California lemon law. Can I ask a few quick questions about the car?
Qualified case synced to Salesforce

Illustration based on the live system.

The Challenge

What Knight Law Group was up against

Inquiries reach Knight Law by phone, from paid ads and through Facebook and Instagram messages. Each one needs a quick, careful reply, then several more touches before a qualified client signs the retainer. That's a lot of follow-up for an intake team.

The Approach

What InstantReply.ai built

InstantReply.ai built four AI agents that cover intake from first contact to signed retainer, all synced to Salesforce so the team sees the full history.

Inbound voice agent answers calls, runs the intake questions and qualifies the case

Outbound voice agent calls new ad leads right away and keeps trying when they don't pick up

Retainer agent follows up with qualified clients until the retainer is signed

Social DM agents reply to Facebook and Instagram messages like a person and steer qualified leads to a consultation

Every conversation syncs to Salesforce

  1. Comes inCalls, ads and DMs
  2. AI employeeFour AI agents
  3. OutcomeRetainer signed
  4. Lands inSalesforce
The Results

What changed

Every call, ad lead and DM gets a reply, day or night

Unqualified callers are screened out before they reach an attorney's calendar

Qualified clients keep getting followed up until the retainer is signed

Want results like this?

Hear the AI answer a lead the way it would for your business, then decide.

Hear it answer